Beloved characters. Bold worlds. Business impact.
Creative Direction · Brand Worlds · Illustration
Diana Leto builds joyful, scalable brand experiences across character illustration, product, packaging, retail, entertainment and digital.
My Little Pony — Character Worlds
Illustration · Licensing · Fandom
My Little Pony — BronyCon
Character Art · Live Events · Community
“Make the familiar feel newly alive.”
DIANA LETO
Character, color and story—composed with purpose.
For full-studio engagements, meet MagLeto.
Strategy · Design · Character · Packaging
Diana also partners with Mark Magner through MagLeto, an independent branding studio built for ambitious launches and brand transformation.
Selected clients & partners
The Halloween Legion
Book Cover · Character Ensemble
Swamp Thing
Comics · Character Illustration
Cavegirl
Character Design · Editorial Illustration
The Endangered Collector
Original Characters · Story Worlds
Characters aren’t decoration. They are worlds people choose to enter.
ILLUSTRATION · BRAND WORLDS · STORY
From a single expression to a global campaign, every detail should invite people in.
