Creative direction with character at its heart.

Build worlds people want to enter.

Diana is a creative director, illustrator and brand builder with more than a decade of experience translating character, color and story into work that performs across products, packaging, retail, entertainment and digital.

What she leads

• Creative direction and visual worldbuilding
• Character illustration and storytelling systems
• Licensing, packaging and retail experiences
• Campaign concepts, presentations and global toolkits

Selected experience

Her portfolio spans Mattel brands including Barbie and Monster High; Disney theatrical merchandise; Sesame Street; The Jim Henson Legacy; Hasbro; Walmart and Target retail programs; and entertainment partners including Amazon and Legendary.

Hands-on craft

Diana works fluently across Adobe Creative Cloud and Figma, bringing the same rigor to a single character expression, a pitch deck, a brand book or a global rollout.

Joyful ideas. Clear systems. Work made to travel.